Blog, culture and engagement | Ambition In Motion

by Kayla Ambrose

Fri 2 May 2025

Managers are often encouraged to listen and collaborate during decision-making, but sometimes, this democratic leadership style isn’t the most effective approach. While inclusivity and participation can empower employees, certain decisions require managers to be more direct. Understanding the balance between executive authority and team involvement can transform a slow, confused organization into an efficient and motivated one.

Executive Vision vs. Day-to-Day Decisions

A company’s vision is the purpose and direction of a company, which should largely be shaped by executive leadership. Long-term goals set the path for the organization and require a high-level understanding of the environment in which the organization operates, including markets, competitors, and brand identity. While gathering input from various department heads may provide valuable insights, the ultimate decision should fall within the scope of executives.

Vision setting and other large-scale corporate decisions are not situations well suited for a democratic process. Working to incorporate too many opinions can dilute focus and prevent decisive action. It is the responsibility of leadership to guide the organization toward a strong, cohesive future, even if decisions aren’t popular in the short term.

With all this being said, managers should still gather feedback. Successful leaders consistently gather data from employees, not to vote on strategies, but to inform them. Surveys, one-on-one conversations, and management insight tools can support leaders in gathering information from their workforce.

When to Leverage Democracy

While strategic decisions may require top-down leadership, day-to-day decisions often benefit from a democratic approach. Processes that affect how employees do their work, such as communication channels or workflow tools, are great opportunities for collaborative decision-making.

When employees are involved in decisions that directly impact them, they are more likely to feel empowered and valued within the organization. Consequently, this can improve retention, morale, and overall productivity. Conversely, top-down decisions about operations can lead to frustration and inefficiency if they don’t reflect the needs of the workers these decisions are impacting.

Consider a team that is told to adopt a new communication software. An executive decision might prioritize cost without considering the ways in which workers actually utilize their communication channels. However, if the team is involved in a trial period or able to provide their input to select a communication software, there will be better adoption and reinforcement of a culture of trust.

Evaluating the Level of Democratic Input

To decide if a decision should involve democratic input, weigh the potential benefits and drawbacks of involving employees in each scenario. Here are some things for managers to consider when weighing the pros and cons:

Pros of a Democratic Process

When people help shape a decision, they have an increased sense of ownership and buy-in.
Employees closest to the work often have a perspective that upper management lacks, so there may be outcomes more catered to the needs of employees.
Involvement fosters psychological safety and shows that leadership trusts their team.
The organization will have higher morale when employees feel recognized and understood.

Cons of a Democratic Process

Gathering input takes a lot of time and can delay the decision-making process.
Without clarity, teams may assume decisions are up for debate when they aren’t, which can confuse roles.
Not all input from employees is informed or strategic, so democracy doesn’t guarantee good decision-making
Trying to satisfy everyone can result in a solution that ultimately doesn’t satisfy anyone.

Using some of these points of consideration, managers can weigh the stakes and evaluate the context to better inform their decision-making approach. When making decisions, managers may struggle to communicate with their employees about how and why a decision was made. These are some tips that managers can use when implementing a decision-making process.

Be transparent about decision-making boundaries. Clearly outline which areas are open for collaboration and which are leadership calls. This avoids false expectations and builds trust with employees.
Use strategic feedback mechanisms. Even when decisions are made top-down, implement mechanisms to gather insights from various levels of the organization. Leveraging anonymous surveys or roundtable discussions can allow executives to make decisions that work throughout the organization.
Pilot large-scale decisions before implementing. For operational changes, create a test group to try a new tool or process and learn from their experience before doing a company-wide rollout. This may not be feasible for all large-scale changes, but it can be incredibly informative of actual feasibility.
Foster a culture of accountability and respect. Democratic processes work best in environments where individuals are informed and respectful of differing perspectives. Collaborative decision-making processes won’t be effective if those involved in deciding don’t value others' opinions and consider them.
Invest in leadership development. Teach emerging leaders how to engage their teams in decision-making and when it is appropriate to do so. Sometimes leaders will need to make difficult decisions, and emerging leaders should be prepared to handle such situations.

Utilizing democratic decision-making styles is not suitable for every situation. Managers should consider the context of a decision and weigh the benefits and drawbacks of leveraging a more collaborative approach. The key for managers is to find a balance that allows for efficient and aligned with the company’s larger mission.

A well-functioning organization uses more directive leadership when supporting the company’s vision, but gives a voice to employees when decisions relate to day-to-day operations. Managers who understand the difference between leadership and collaboration create more effective organizations.

by Julia Gonzalez

Fri 2 May 2025

Being one of the first few employees of a rapidly growing company can feel like a pivotal opportunity for your career. The upward trajectory of the company and the scale of growth can feel like an invitation to ascend alongside it. But in these situations, people often end up not growing with the company, mistakenly assuming that they are locked into these seemingly advantageous positions simply because they were present at the start of the company. They forget that the company's growth does not automatically translate to individual advancement. Especially in the business world, personal advancement is not a passive occurrence, but an active pursuit, demanding intentional effort and adaptation.

What does this mean for professionals?

When professionals find themselves in this position where they have been with an organization since the start, where they were picking up any jobs they can – the “Jack-of-all-trades” phase that’s common in early stage companies – a critical realization must be had. As the organization matures and becomes more serious in its operations, that initial versatility, while valuable for survival, needs to evolve into focused expertise.

Clinging to the comfort of handling a bit of everything, without developing a distinct area of specialization, can lead to stagnation, limiting both individual potential and the organization's overall efficiency. The seemingly advantageous position of being an early employee can become a trap if not accompanied by a proactive commitment to personal and professional growth that meticulously aligns with the evolving needs of the expanding organization.

How to Make a Change:

To navigate this critical transition and ensure continued growth within a fast-expanding organization, professionals must actively embrace a strategic and forward-thinking approach to their careers. This involves a few key strategies to create personal growth within your fast growing organization.

Embrace Specialization:

While you might have held a broad role in the early days of your company, often out of necessity, now is the opportune time to introspectively identify your core strengths, the areas where your talents truly shine, and choose a specific department or function to truly make your own. You possess a unique opportunity, having witnessed the company's foundational growth and understanding its inherent culture: by specializing and deeply investing in a particular sector, you can build it out, shape its future direction, and grow inextricably with the company, ensuring you remain a vital, leading contributor whose expertise is essential, rather than being outpaced and potentially rendered less relevant by its rapid expansion and increasing complexity.

2. Get Certified:

As the organization matures, so too does its expectation of its talent. Professional certifications serve as tangible proof of your competence and commitment to industry standards. Investing in relevant certifications, whether in project management (PMP), your specific industry (e.g., marketing, finance, technology), or leadership, demonstrates that you are serious about your professional development and possess a recognized level of expertise. Certifications not only enhance your credibility within the organization but also make you a more attractive asset as the company attracts new clients, partners, and talent who value recognized qualifications. It signals that you are not resting on past laurels but actively investing in your future and the future of the company.

3. Training isn’t just for Newbies

The mindset that only newly onboarded employees require formal training is a demonstrably dangerous one within a rapidly evolving business environment. The foundational skills and knowledge that were sufficient in the early, more agile days may quickly become outdated or inadequate as the company adopts cutting-edge technologies, implements more sophisticated processes, and embraces new strategic directions. Proactively seek out comprehensive training and targeted development opportunities, encompassing both internal programs designed to address company-specific needs and external resources offering broader industry insights.

This could involve actively participating in online courses, attending specialized workshops and seminars, engaging in valuable mentorship programs, or even strategically pursuing cross-functional training initiatives to gain a holistic understanding of the interconnectedness of the growing business. This unwavering commitment to continuous learning ensures that your skill set remains not just relevant but also adaptable and forward-thinking, empowering you to confidently take on novel challenges, contribute meaningfully to increasingly complex projects, and effectively navigate the evolving landscape of the company's scaling operations and diversification efforts.

4. Be Careful with Titles

It's common in early-stage companies to reward early supporters with impressive titles, perhaps like naming a friend with an accounting major as the CFO. However, as the organization scales and attracts more experienced and specialized professionals, these premature or ill-fitting titles can lead to confusion, erode credibility with both internal teams and external stakeholders, and ultimately impede the company's long-term, sustainable growth. Align titles and promotions thoughtfully with actual responsibilities, demonstrated experience, and the strategic needs of the maturing organization.

5. Cultivate a Culture of Improvment and Accountability

Personal growth within a fast-growing organization is intrinsically linked to a mindset of continuous improvement and a strong sense of accountability. Embrace feedback, both positive and constructive, and use it to identify areas for development. Take ownership of your work, both successes and failures, and demonstrate a commitment to learning from mistakes. Proactively seek ways to improve processes, enhance efficiency, and contribute to a culture where everyone is striving for excellence. By demonstrating a commitment to continuous improvement in your own work and encouraging it in others, you position yourself as a valuable and forward-thinking contributor who is invested in the long-term success of the organization.

In essence, the journey of a rapidly growing organization demands a journey of personal and professional growth from its initial team. The initial broad contributions paved the way, but sustained success, both for the individual and the company, relies on a proactive embrace of specialization, a commitment to continuous learning validated by relevant certifications, a pragmatic understanding of titles, and a dedication to cultivating a culture of improvement and accountability. By actively embodying these principles, early professionals can ensure they not only keep pace with the company's exciting trajectory but also become the keys of its future success.

by Kendall Barndollar

Fri 2 May 2025

Effective leadership has become increasingly complex and important in today's fast-paced workplace. Leaders must align communication methods with team culture to optimize results and create psychological safety within teams. Each team or group in the workplace, classroom, or any environment creates its own specific culture and dynamic. Teams go through stages of development that contribute to building a productive team culture. These phases are form, storm, norm, and perform. Following through phases of meeting, role alignment, conflict, resolution, and completion, teams create a curated dynamic. Much of a group's culture is developed in the storm and norm phase, where teammates are enabled to establish team processes and group values. Understanding the developmental stages of a team's experiences enables leaders to foster connections with team members, support groups through challenges, and improve overall engagement.

Although there are a variety of factors contributing to these team cultures, Dutch author and researcher Fons Trompenaar has established a model breaking group types down into two spectrums: relationship-oriented or task-oriented, and egalitarian or hierarchical. Relationship-oriented cultures value personal connections over a focus on goals and work towards building relationships early on. Task-oriented cultures value objectives, prioritize goal completion, and do not necessarily emphasize personal connections. Hierarchical cultures emphasize titles, roles, and the overall structure of the organization, whereas egalitarian cultures value achievement, ability, and experience. The various combinations of these aspects create 4 different group types: Family, Eiffel Tower, Guided Missile, and Incubators. Trompenaars' model has explained that the overlap of these dimensions creates these categories of general team environment habits, values, and norms.

Family Culture

The family style culture is hierarchical and relationship-oriented. Leaders of family-style groups create nurturing team cultures that foster personal and professional growth for team members. As implied by the name, this group type generally has a tight-knit, loyalty-based culture for support and mentorship from the top down. Family-style cultures focus on communication and trust within the group or organization. Because of the emphasis on personal relationships, communication may be informal, and group members may be more expressive in their emotions.

Mentorship programs would be particularly useful for this culture, reaching alignment in prioritizing relationships, growth, and connection within a team. In such hierarchical environments, leaders serve as leaders, mentors, and friends who support both professional and personal growth. These programs can aid in formalizing connections in the workplace, to ensure that each member has a mentor or guide to help support them.

2. Guided Missile Culture

The guided missile style culture is egalitarian and task-oriented. The guided missile group type values direct communication and is driven through results-oriented processes. Furthermore, teams of this type generally have a shared goal and work towards efficiency and specific objectives. This group type heavily emphasizes feedback and enables opportunities for professional growth, but relationships are not personal. The Guided Missile group thrives in a fast-paced, results-driven environment where collaboration is structured around expertise and ability over role or title.

Groups of this type may benefit from utilizing a tool such as AIM Insights. AIM Insights enables managers and their teams to view goals, progress, and benchmarks. A transparent platform works to build team alignment and enables timely and objective feedback to optimize productivity and reach team goals.

3. Eiffel Tower Culture

The Eiffel Tower group culture type is hierarchical and task-oriented. In these groups, leaders and roles are distinct, and expectations should be clearly communicated across individuals. Teams in this category prioritize direct communication and emphasize the importance of formal processes and standardization. Because this group type concentrates on clarity, these teams tend to be very organized and decisive. To best align with team culture in this environment, members should focus on organization and prioritizing procedures and efficiency in their work.

Leaders of these groups may experience some isolation due to the emphasis on hierarchy; many of these leaders may benefit from horizontal mentorship programs. Horizontal mentorship programs enable executives to connect with their peers for mutual growth, learning, and guidance. These peer-to-peer relationships foster a sense of mutual support and collectiveness that enable members to learn from each other. Additionally, horizontal mentorship programs enable leaders to continuously learn from each other's experiences and provide a private setting to discuss challenges.

4. Incubator Culture

The incubator group culture is egalitarian and relationship-oriented. These teams generally communicate informally but form close relationships across peers. These teams focus on self-expression, personal growth, and innovation. Furthermore, these relationships and growth efforts create environments where team members are connected and engaged in their work and environment. Incubator cultures often build environments where team members can learn from their failures, and open communication is encouraged. Aligning with these cultures requires individuals to be adaptive and free-thinking to engage in team-wide collaboration. This group type is well-suited for startups or innovation hubs that value entrepreneurial efforts, curiosity, and creativity.

Although challenging, recognizing and adapting leadership and communication styles to team cultures is crucial to enable long-term success. To foster a collaborative and productive environment, leaders should prioritize aligning their communication methods and styles with the group culture they have observed. Each of the group culture types, Family, Guided Missile, Eiffel Tower, and Incubator, represents an overlap of two key dimensions driving workplace cultures. Through analyzing the dimensions of relationship or task orientation and egalitarian or hierarchical outlook, leaders can better adapt their communication tactics. By aligning leadership, culture, and communication, teams are enabled to reach higher productivity and efficiency. Furthermore, leaders' efforts towards alignment work to foster team values of trust, clarity, and connection. Ultimately, leaders who are attuned to their team's cultures and needs are best positioned to build resilient, successful teams.

by Grace Tripathy

Fri 18 April 2025

At first glance, a culture built on positivity seems like a dream. Uplifting messages, cheerful attitudes, and constant encouragement are all hallmarks of a "healthy" work environment. But what happens when positivity becomes mandatory—when it overshadows reality and invalidates the honest struggles employees face? That’s when positivity becomes toxic.

Toxic positivity is the subtle, yet damaging practice of demanding optimism at all costs. In this kind of culture, employees may feel they are not allowed to express disappointment, frustration, or doubt without being labeled “negative” or “unmotivated.” Over time, it leads to emotional shutdown, superficial conversations, and a lack of real feedback—all under the illusion of morale.

Take, for example, a mid-sized marketing tech company that has experienced rapid growth during the pandemic and was celebrated for its “can-do” attitude and upbeat culture. “We only want positive energy here” became a catchphrase repeated in all-hands meetings and internal Slack channels.

But as the company hit a plateau and began facing delivery delays and client churn, employees started to feel a disconnect. Team members who voiced concerns about deadlines were told to “trust the process.” Junior staff who asked for clearer priorities were reminded to “stay positive.” Over time, employee engagement scores fell and levels of burnout rose. And trust in leadership began to erode.

Why This Matters: The Hidden Consequences of Toxic Positivity

While leaders may adopt positivity as a well-intentioned morale booster, its overuse can undermine team performance, trust, and retention. When people feel they cannot express what’s really going on, innovation stalls, accountability slips, and emotional fatigue sets in. Employees don’t want to work in environments where emotions are filtered and struggles are ignored—they want to feel heard and valued for the full range of their experiences.

Moreover, research shows that psychologically safe workplaces—where employees can voice concerns without fear—outperform those where only agreeable input is welcome. In short, a culture that denies problems denies progress. For companies navigating uncertainty or change, addressing issues with realism and empathy isn’t just important—it’s essential for long-term success.

Leading with Authenticity

Fixing toxic positivity doesn’t mean abandoning optimism. It means rebalancing it with emotional authenticity. The marketing tech company began this shift by implementing three key strategies:

Executive Mastermind Groups

Recognizing that leaders need space to process difficult decisions before delivering them with clarity and compassion, the company instituted quarterly executive mastermind groups. These confidential peer sessions gave senior leaders a space to discuss challenges openly, get advice on how to deliver hard news with empathy, and reflect on how to model vulnerability without losing authority.

One CFO shared, “Being able to talk through layoffs with other executives before I spoke to the team helped me center the message in care and transparency, rather than panic or forced positivity.”

2. Real Feedback Systems

To rebuild psychological safety, the company launched an anonymous feedback platform and encouraged managers to hold monthly “Open Reality” sessions—non-judgmental, structured conversations where employees could discuss what wasn’t working and where they needed more support. This initiative helped surface actionable insights and fostered trust, as employees saw their concerns acknowledged and addressed.

3. Modeling Honest Optimism

Executives stopped ending every company meeting with “everything’s great” and began adopting a new mantra: “It’s okay to not be okay—but we’ll face it together.” By sharing challenges alongside successes, leaders signaled that being real was not only allowed, but valued. This shift helped employees see that optimism wasn’t about pretending, but about committing to progress, even when it’s tough.

How to Implement This Change: A Practical Guide for Leaders

Transforming a culture of toxic positivity doesn’t happen overnight—but it starts with intentional shifts in how leadership communicates and creates space for others to do the same. Here's how business leaders can begin:

Audit the Current Culture

Use employee surveys, listening sessions, or facilitated focus groups to ask tough questions: Do people feel safe speaking up? Are concerns being brushed aside in favor of “staying positive”? Identify areas where feedback is absent or glossed over.

2. Reframe Leadership Messaging

Instead of over-relying on optimistic language, aim for a tone that balances encouragement with honesty. Phrases like “We’re facing a challenge, and we’re working through it together” are more grounding than “Everything’s going to be fine!”

3. Build Support Systems

Set up mastermind groups or peer circles for executives and managers to talk candidly, vent in a healthy space, and get advice on how to communicate tough news with empathy. When leaders feel supported, they’re better able to support others.

4. Train Managers in Psychological Safety

Provide training on active listening, validating emotions, and managing conflict without avoidance. Give middle managers the tools to foster authenticity in 1:1s and team check-ins—without defaulting to forced optimism.

5. Celebrate Transparency

Reward transparency. When an employee voices a hard truth or surfaces a risk, acknowledge it publicly as a courageous and constructive act. This shows that the company values integrity as much as performance.

A strong company culture doesn’t shy away from the hard stuff—it meets it head-on with honesty, empathy, and shared resolve. The marketing tech company’s journey shows that when leaders move from toxic positivity to genuine optimism, they unlock not just morale, but meaning. By embracing reality and building space for honest dialogue, businesses create the kind of trust that fuels resilience, and results.

by Kayla Ambrose

Fri 18 April 2025

The most successful leaders aren’t the ones who stay within their comfort zone but are those who embrace calculated career risks. One of the most impactful career decisions a leader can make is transitioning from one leadership position to another, even though this can be intimidating. Whether it's changing from Vice President of Marketing to Vice President of Sales or shifting to a completely different role, taking these calculated risks can allow for immense personal and professional growth, supporting career development.

Understanding Calculated Risks

Taking a career risk shouldn’t feel like rolling the dice and hoping for the best. Embracing career risks should involve logical decision-making and strategic planning to evaluate the opportunities and setbacks of the decision. Here are some things to consider when calculating the risk of making a large-scale career decision:

Does this align with overall career goals?

First and foremost, reflect on whether the potential career change aligns with overall career goals. Even if a great and exciting opportunity presents itself for a role change, it may not be the right fit if this shift doesn’t align with personal career aspirations. Simply seeking a new role to experience change without considering the broader implications for career trajectory can lead to setbacks rather than progress. Calculated risks are those driven by purpose rather than just curiosity.

2. How transferable are your current skills to the new role?

Another important consideration is the ability to transfer current knowledge and skills to the new role. While leadership experience and strong problem-solving skills apply to various management roles, a lack of foundational technical skills may be a challenge for certain positions. Reflect on what skills may need to be acquired and the time required to develop such skills for the new role.

3. Identify potential consequences

If a new career opportunity aligns with career goals and has a feasible required skillset, the next criterion to consider is the consequences of the career shift. Some consequences may be a steep learning curve, decreased confidence, or even needing to dedicate time to acquire new skills. Considering all the potential consequences will allow for a more informed decision and prevent being blindsided in the future by issues that arise.

4. Develop strategies to overcome these consequences

Once potential risks have been identified, plan strategies to proactively manage them. Taking a proactive rather than a reactive approach to addressing potential consequences is crucial in creating a smooth transition from one role to the next. Some potential strategies could include joining an executive mastermind group for a stronger support system or self-studying to improve upon necessary skills. Preparing for challenges not only makes the transition to a new role smoother but also demonstrates strong leadership qualities that will be recognized by others in the organization.

Overcoming Fear of Failure

One of the greatest obstacles leaders face when considering a career risk is the fear of failure. It’s entirely natural to prefer to exist within the comfort zone and avoid change. Many people tend to experience loss aversion, which is the tendency to avoid the potential feeling of failure despite the ability to experience great successes. Even though leaders may experience a sense of loss aversion, the ability to break down the risk and consider all possible outcomes can work to overcome this cognitive bias. Fear of failure and loss aversion are often rooted in uncertainty. By utilizing the previously mentioned strategies to create a well-thought-out plan, leaders can regain a sense of control.

A powerful tool that can be leveraged to overcome a fear of failure is developing a growth mindset. Transitioning to a growth mindset means embracing each new challenge as an opportunity for improvement rather than an obstacle. Strategies to develop a growth mindset over time can be to start with reframing views on small obstacles and progressing to larger-scale obstacles.

The Consequences of Heavy Risk Aversion

Being stagnant in a role and not pursuing calculated career risks may seem safer, but this can backfire. Hesitating to embrace calculated career risks can cause leaders to miss out of faster career growth opportunities, restrict them to narrowly defined roles, and even create the perception that they lack ambition. Strong risk aversion can also limit the perspective that leaders have within the organization. Leaders who have experience across departments and within different roles can contribute more to strategic conversations that span multiple departments. While avoiding risk can seem inconsequential, this may cause more harm than good.

In the long term, remaining comfortable in one position can decrease momentum and reduce a leader’s competitive edge. Organizations are constantly evolving, so leaders who don’t seek opportunities to grow may find themselves falling behind peers who take advantage of calculated opportunities. Recognizing when opportunities can support leadership evolution can be transformative for one's career.

Strong leaders are created by the ability to seek change and embrace challenges. Embracing calculated career risks can be a pivotal moment within a leader's career to elevate their leadership skills. Beyond personal growth, taking calculated risks can position leaders to become more adaptable and prepared for larger organizational responsibilities. Demonstrating the ability to accept risks signals that a leader is not only capable of navigating uncertainty but also able to lead strongly through it.

by Garrett Mintz

Fri 18 April 2025

Reorgs, layoffs, RIFs, corporate restructuring, mergers and acquisitions, business transformation.

These terms have become the vernacular of business today - but what do they really mean? What are the implications of making these changes? And most importantly, how can we do them right?

At its core, corporate change stems from a realization: the current path isn’t working. A new direction is needed. This applies to both big businesses and small businesses - no organization is immune.

Companies pursue change for many reasons:

They see an opportunity in which they feel if they don’t act now, they will miss it.
Profitability is declining and a change needs to be made.
Acquiring another company for their clients or technology opens a door to taking over a new market.
Expenses pile up and implementing a new technology will have a major impact on their bottom line.

These are all valid reasons for making a change. If these changes aren’t made, companies run the risk of going out of business or becoming obsolete.

There is also the human side of change. This includes people getting moved around into different departments, people learning new technologies and adjusting the way they work, people getting fired, and those who are left having to pick up the slack for those who vacated.

Without clarity, the natural result of this is fear. Employees fear:

Will new technology replace my job?
Will these new tariffs impact the economy to cause the company to lose sales/profitability and force layoffs?
Will my increased workload lead to burnout?
Will the merger/acquisition create a scenario where I’m competing with someone for a single position?
Will this new, experimental/unproven business unit fail and risk my job security?

Fear creates disengagement and reduced productivity. Instead of people focusing on their jobs, they begin to focus on beefing up their resumes. They’ll start wondering if they are going to be fired next, and making personal/life/family plans in a stressed-out manner because they are uncertain of their livelihoods.

To implement change successfully - where the team can innovate, profits rise, and confidence can grow - organizations need to build a CLEAR vision that drives execution.

Clear is the most critical word in this statement because that is where most companies drop the ball.

Clear means that people:

Understand why a decision was made
Know why they are left to do the work they are doing
Sees the company’s plans for growth
Know what their success metrics are
Know what success will lead to
Understands that more change will follow if metrics aren’t hit

A litmus test for knowing whether or not your organization did a good job of implementing change is if every employee at the company can go home to their family and say “The company has made some positive changes to the organization and I am excited about my role in this organization moving forward.”

Not just say it to their boss. Say it—and mean it—to their family.

What are common pitfalls companies pursue when trying to create a clear vision that drives execution?

Toxic positivity - A leader who avoids hard truths erodes trust. Employees can handle the truth, because the mythical worst case scenario employees make up in their minds is oftentimes far worse than the actual worst case scenario. But if corporate leadership can’t be honest about the state of the business, employees will make up their own story as to why the changes are happening.
Transparency without context - Being open with financials or goals is helpful—but transparency alone isn't enough. Not every employee understands the implications of “two down quarters.” For some businesses, this means no holiday bonuses. For others, it means layoffs. As leaders, we must connect the dots.
Making abrupt decisions - Some companies are aware of the impending big decisions they will have to make and treat them like a game of “chicken” to see if the business turns around in time. Some companies are not aware of a major economic/business shakeup and they make decisions abruptly. Either way, making abrupt decisions is difficult on every employee impacted by the change.
Not getting stakeholder buy-in - Many companies think that just because the C-suite team understands a decision then all of the employees will fall in line and understand as well. For better or worse, objectivity diminishes the higher anyone goes in any organizational hierarchy. This means that people will tell their boss whatever they want to hear to save their jobs. Employees won’t challenge decisions they don’t understand—they’ll quietly disengage instead.

So how do we build a clear vision that drives execution?

Be transparent - Yes, some employees may leave when faced with uncomfortable truths. That’s okay. Often, they’re the most risk-averse or easily disengaged. Transparency builds trust with those who stay—and they’ll work harder for a company they believe is honest.
Provide context - Don’t just share the “what” - share the “why”. Define your success metrics and the timeline for evaluating the change. Share also the ramifications that success/failure will have on the business and everyone involved. This will build trust from the employees and motivate them to do their best to execute the new plan.
Give a timeline for change - Use a pilot team to test the changes and use case studies and results to bolster the reason for change. But also give people a timeline in which they can make an adjustment. Some people are laggards while others have legitimate concerns about the change. Hear out the concerns and allow the laggards to adjust to the change on the timeline you laid out for them.
Have the team repeat back to leadership why the change is being made - Ask teams to repeat back the “why” behind the change. Let middle managers explain it in their own words to leadership. This equips them to handle pushback from their teams—and prevents the dreaded line: "I don’t know why we’re doing this, but it’s the new way now."

If upper managers, middle managers, and individual contributors can all communicate why a change decision was made, the company is much more likely to pass the litmus test of every employee going back to their families and saying “The company has made some positive changes to the organization and I am excited about my role in this organization moving forward.” If an organization does these 4 things, they will be well on their way to building a clear vision that drives execution.

by Grace Tripathy

Fri 4 April 2025

For years, a large retail company stood at the pinnacle of its industry. Once known for being an industry leader, the company now faced declining revenues, dwindling market appeal, and a growing perception of being outdated. Internally, employees felt disengaged, and stakeholders began questioning the company's ability to innovate.

Jenna, the company’s Chief Strategy Officer saw the warning signs: flatlining sales, a lack of excitement around new product launches, and a growing disconnect between leadership and consumers. But by the time these trends became impossible to ignore, the company was already slipping. She knew that a rebranding effort couldn’t just be cosmetic; it required a deep, cultural shift that engaged employees, reinvigorated consumer trust, and positioned the company as a forward-thinking leader once again.

Recognizing the Shift Before It’s Too Late

Many companies fail to notice their decline until it's too late. Signs of stagnation such as declining market share, reduced consumer engagement, and an outdated brand perception often creep in gradually. The large company had long relied on its reputation, assuming customer loyalty would remain intact. But Jenna understood that a successful company cannot operate on past achievements alone. Monitoring industry trends, consumer sentiment, and internal engagement through regular feedback loops, data analytics, and direct customer insights are critical to staying ahead. Companies must use tools to detect early warning signs of market and company shifts.

Taking Action: Rebranding as a Cultural Transformation

Rebranding is more than just a new logo or marketing campaign—it’s a company-wide commitment to change. The company’s leadership recognized that for their rebranding to succeed, employees had to be at the center of the transformation. Jenna led an initiative to involve employees at every level, conducting internal surveys, town hall meetings, and brainstorming sessions that encourage innovation and direct input from those on the ground. She partnered with HR to redefine corporate values, aligning them with a more customer-centric and agile mindset.

To truly reshape the company’s culture, leadership adopted a transparent approach. They communicated the company’s challenges openly, showing employees why change was necessary and how they could be a part of the solution. Incentives were introduced to reward innovative ideas, and cross-functional teams were formed to pilot new projects. Employees who once felt disconnected from leadership now saw themselves as vital players in the company's evolution.

Gaining Employee Buy-In for Lasting Change

For rebranding and cultural transformation to be successful, employees must feel like active participants rather than passive recipients of change. Engagement and enthusiasm stem from clear communication, meaningful involvement, and a sense of ownership. Employees need to understand not only what is changing but why it matters and how they contribute to the company's renewed vision.

How to Get Employee Buy-In for Rebranding and Cultural Change:

Communicate the Vision Clearly – Employees need to understand the rationale behind the change and how it aligns with the company's future.
Involve Employees Early – Solicit input through surveys, brainstorming sessions, and open discussions to make employees feel heard.
Create Cross-Functional Teams – Encourage collaboration across departments to foster innovation and shared responsibility.
Recognize and Reward Contributions – Acknowledge employees who bring creative ideas and drive the transformation forward.
Provide Training and Development – Equip employees with new skills and knowledge to adapt to the evolving company culture.
Lead by Example – Leadership should model the behaviors and values they want to instill in the organization.
Celebrate Milestones – Regularly highlight successes and progress to maintain momentum and enthusiasm.

Rebuilding Consumer Trust and Market Relevance

With an energized workforce, the company turned its focus outward. Re-establishing trust with consumers required more than an updated brand identity—it needed genuine engagement. The company launched interactive campaigns, leveraging social media to connect directly with customers and solicit real-time feedback. Personalized experiences, product enhancements driven by consumer insights, and strategic partnerships with influencers helped reintroduce the company as a brand that listened, adapted, and innovated.

Additionally, leadership worked on rebuilding trust with stakeholders by showing clear, measurable progress. Transparency in reporting, a commitment to sustainability, and a renewed focus on corporate social responsibility reassured investors and partners that the company’s transformation was more than just rhetoric.

The Outcome

Two years after initiating the rebranding strategy, the company saw a remarkable turnaround. Employee engagement scores were at an all-time high, product launches were met with renewed excitement, and the company’s financial performance rebounded. Customers who once viewed the brand as stale now saw it as dynamic and responsive to their needs.

For Jenna and the company’s leadership, the experience served as a crucial lesson: reinvention is not a one-time event but a continuous process. Businesses that remain agile, listen to their consumers, and empower employees to drive innovation will always have a competitive edge.

by Kendall Barndollar

Fri 4 April 2025

Strong team relationships are paramount to a positive company culture, specifically during the early growth phases. These connections improve psychological safety and build trust within a team, improving collaboration and employee engagement. As companies grow, their needs evolve, yet many CEO’s decisions are impacted by their long-standing friendships. While CEO friendships with team members can foster a positive company culture, when these relationships cloud judgment, it can result in poor decision-making, increased mistakes, and losses for organizations. To maintain long-term success, CEO’s must find the balance between relationships and professional accountability.

In the workplace, there are many benefits to developing friendly relationships within teams. Groups prioritizing relationships tend to have clearer communication and increased collaboration. Relationships and connections built with a CEO increase transparency and psychological safety in the workplace. The full benefits of a communicative team are only enabled through two-way communication between a leader and their team. Simultaneously, psychological safety can be improved as leaders foster an environment where employees feel more confident sharing feedback and ideas across levels. Combined, these improvements are critical for sustaining growth through the early stages of an organization. However, one of the most crucial focuses for many executives is building team trust. When the CEO of a company takes time to develop relationships with employees across different groups and positions, they can impact the culture of their team, improving employee engagement and commitment.

In the beginning stages of a company, executives must become friendly because, in this stage, relationships are a cornerstone to success. In the early stages of a company, the CEO and employees are likely friendly, working in a small but collaborative and communicative setting. When working on smaller teams, trust develops relatively quickly, and strong relationships contribute to creating a close-knit, family-type community. These relationships foster a strong sense of camaraderie in the workplace; however, it is important that as a company grows, leaders are properly equipped for the new requirements, demands, and changes of their roles.

With growth, these relationships and workplace dynamics can become complex. Leaders experiencing rapid growth and change together bond over their connection and success. As a company grows, it becomes challenging for leaders to maintain such close relationships with peers and direct reports. CEO’s may face new challenges in upholding their personal relationships or building team culture. Nevertheless, many CEO’s are reluctant to replace the individuals they have formed relationships with, even if the organization's needs have outgrown the individual's capabilities. Complex relationships in the workplace commonly lead CEO’s to make biased hiring and leadership selections that may not reflect the business's evolving needs. While friendships may be crucial for early growth, they can blind a CEO’s understanding of team members' strengths or weaknesses in leadership positions.

When a CEO’s relationships begin to impact leadership outcomes, it becomes challenging for that individual to take a step back and evaluate the team members’ qualifications from a holistic and objective point. However, recognizing and tackling this issue is essential to securing the longevity of a company’s success. CEO’s must prioritize finding a balance between personal connections and professional accountability by adopting strategies that will ensure the most qualified individuals hold leadership positions. Below are some tools to help enhance decision-making:

Implementing Performance Metric Tracking

The most effective way for a CEO to reduce the influence of personal relationships on decision-making is to use objective performance metrics. Concrete metrics allow CEO’s to analyze leaders' efficacy and evaluate the potential for future leaders based on quantifiable metrics rather than subjective opinions or relationships. Utilizing a tool such as AIM Insights to track, benchmark, and review performance metrics is crucial for improving data-based decision-making. Furthermore, AIM Insights may be a critical tool for leaders of expanding teams to track and manage their groups to maintain an objective record of performance.

Through defining key responsibilities and setting clear expectations, CEO’s can establish a fair and impartial system for evaluating individuals' suitability for a position. Utilizing measurable outcomes and enabling leaders and direct reports to view progress towards goals encourages transparent communication and accountability.

2. Promoting a Culture of Accountability

An additional tool in these scenarios is working towards creating a culture of accountability. Encouraging accountability within the workplace culture does not necessarily need to be set by the CEO or leadership team. Accountability can be encouraged by direct reports through open communication and feedback. Cultures of accountability welcome criticism and allow opportunities for individuals to learn from their mistakes.

Furthermore, if leaders are hoping to increase accountability practices within their teams, they should consider implementing a performance review process. Through formal feedback, employees are given the chance to reflect and improve on their practices, bettering the team and business as a whole.

3. Engaging Mentors or Executive Coaches

A final tool for minimizing bias in decision-making is engaging an outside party such as a mentor or executive coach. Because a mentor or coach is not immersed in organizational relationships, dynamics, or friendships, they are enabled to offer a different, likely clearer insight on the situation.

If an outside party observes the leadership team, they may be able to advise CEO’s as to the exact weaknesses in the organization. Additionally, consultants can suggest solutions and strategies to better these inadequacies without risking personal relationships or connections. A horizontal mentorship program could enable CEO’s to connect with other executives that may be able to provide clearer guidance in these situations. Many executives have had experiences with similar scenarios and can help CEO’s recognize when personal relationships cloud their judgment or give advice on prioritizing the businesses in decision making.

To promote the longevity of organizational success, CEO’s have to navigate the balance between fostering personal relationships and maintaining professional responsibilities. While leaders should certainly work to build team trust, upholding unbiased decision-making processes should be the primary objective. By leveraging tools such as AIM insights for performance metrics, implementing accountability practices, and including mentors or consultants, CEO’s can create a more objective approach to match leaders' capabilities with the needs of the growing company.

by Kayla Ambrose

Fri 4 April 2025

Louis is a French manager working at an international clothing company. While working in the French branch of the firm, Louis has been recognized numerous times for his strong leadership and effective communication. Due to his successes, Louis got relocated to the American branch of the firm to assist with the implementation of a new clothing line. After 2 months of managing in the United States, Louis is astounded to hear from a colleague that Louis’s team members have complaints about his leadership style. While Louis was an effective leader for his French team members, his incredibly direct leadership style comes across as cold and abrasive to his American team members. To effectively manage his new team, Louis must adjust his leadership style to accommodate the new cultures represented in his team.

Louis, like many managers of multicultural teams, relied on his home country’s culture and management styles when working with individuals from different cultures. While this management style may be effective in one's home country, it's crucial that managers adapt to the cultures within their teams. Whether relocating to another country or managing a cross-cultural team in one's home country, these are some strategies to leverage to effectively lead a multi-cultural team.

Increase Cultural Intelligence

When leading a cross-cultural team or managing in a foreign country, it’s important to conduct research about the other culture(s) to develop a deeper understanding. Cultures may vary drastically in their communication styles, views on hierarchy, methods of handling conflict, and other critical interpersonal aspects. Learning about these variances will allow managers to better understand how their team members think about and perceive the world.

There are various cultural frameworks that provide detailed breakdowns of differences between cultures that can enhance management effectiveness. Trumpenaars, Hofstede, and GlobeSmart are a few of the many existing frameworks that outline key cultural differences. Each framework has different dimensions that are used to evaluate cultures. Breaking down the different dimensions to understand them and thinking holistically about the differences in cultures will build a strong foundation for managing a cross-cultural team.

2. Acknowledge Cultural Differences

After researching different cultures to learn more about them, collaborate with the team to further understand critical cultural differences. While it may seem uncomfortable, encouraging open communication about cultural differences will take away some of the guesswork of trying to navigate a multicultural setting. Asking questions and learning about other cultures outside of the work environment will create an open space that embraces the variety of cultures.

While conducting research on other cultures creates a solid background of different cultures, recognize that learning from the team members is the best way to truly understand a culture. Furthermore, each person is different and may not entirely fit into the norms of their culture. Being curious and creating time to discuss these differences will demonstrate a desire to learn and grow together.

3. Establish Team Norms

Once cultural differences have been identified and discussed, establishing team norms will allow for improved workplace performance. Collaborate with the entire team when building these norms. Forming these norms as a group increases group buy-in and ensures all team members feel committed to the team norms.

Consider the variances in cultures and how they may shape the team norms. Some cultures tend to be extremely rigid with deadlines, while others have more flexible timing. Cultural differences in hierarchy may mean that some team members will seek more frequent approval from management while others may operate more autonomously. Make sure to establish clear norm expectations that take into consideration these different ways of working.

4. Overcommunicate

Within a cross-cultural team, overcommunicating can be a key to success. While it may seem redundant to constantly check in with team members, ensuring frequent communication will make sure everyone is on the same page. Especially at the beginning of team formation, prioritizing communication will prevent team members from making their own assumptions.

Cross-cultural teams may be comprised of individuals who have different first languages. It can be difficult to communicate when there is a language barrier within a team, so simplifying communication can prevent interpretation issues. While using less complex words and slowing down communication can make sure everyone understands what is being said, actively make sure to avoid foreigner talk. Foreigner talk is characterized by using slower and louder speech, which can be offensive to non-native speakers.

5. Avoid Assumptions

While it’s natural to have a perception of different cultures, actively make sure it avoid assumptions about individuals based on their cultural identity. Furthermore, avoid assuming that everyone on the team is in agreement or has a shared understanding. Cultures vary on how people indicate they agree with something, so assuming that everyone is on the same page simply because there is no vocal disagreement is not a reliable strategy. Leveraging strong communication and feedback mechanisms will help to avoid making incorrect assumptions.

Another assumption that is often made in cross-cultural settings is based on language ability. When someone is more fluent in a language, they are often perceived as more capable than individuals who are less fluent. Make sure to avoid making assumptions of cognitive ability solely based on language skill as the team may over or underestimate team member abilities.

Incorporating these strategies can be challenging, as there are many dynamics involved in culture. Recognize that it takes time to adjust management styles and its a constantly evolving process. To gain insights on effective strategies for managing a cross-cultural team, leverage performance management software. Managers may also find it helpful to discuss challenges with peer mentors to learn about the strategies they found most effective when dealing with similar challenges.

Through the use of these 5 strategies, Louis was able to adjust his management style to fit the needs of his new team. Recognizing that Americans have a strong preference for less direct criticism and a stronger sense of team camaraderie, Louis implemented more team bonding activities and conversational feedback mechanisms. After shifting his management style, Louis saw a positive change in his team's productivity and was able to better support his team.

by Kendall Barndollar

Fri 7 March 2025

In many high-stakes negotiations, the ability to swiftly identify common ground can make or break a deal. Whether in business or personal circumstances, negotiation outcomes impact individuals in their everyday lives. In the business world, negotiations may be in contracts or partnerships, and in the personal world, negotiations may appear in large purchases, such as buying a house or car. In either setting, negotiators should prioritize collaboration and potential solutions to both parties' issues.

For many, negotiations can be anxiety-inducing. Many struggle in confrontational settings and because of that, will leave negotiations unsatisfied. Furthermore, negotiations occur at varying levels of complexity and emotional investment from different parties, heavily impacting the nature of the negotiation. Most individuals who struggle in confrontational settings do not see a path to common ground and thus, they will employ an avoidant or accommodating tactic, working to help the other party without fulfilling their own needs. Negotiators should prioritize finding areas of agreement, and common ground to move forward and find solutions. Here are 5 tips for individuals to prioritize finding common ground in negotiations:

Work to Establish Trust

Creating a trusting relationship is paramount to a mutually beneficial negotiation. Before beginning discussions on the debated points of a negotiation, it is crucial to establish a foundation of mutual trust and respect between parties. In many negotiation settings, trust and relationships can be easily formed or broken. Thus, establishing a trusting relationship will foster a cooperative environment which will enable both parties to be open about their priorities and interests. Most importantly, an open and honest forum creates opportunities for both parties to suggest potential solutions to the topic at hand.

Furthermore, negotiators should work to find a compromise by demonstrating a genuine interest and willingness to actively listen and understand the main concerns of the other party. A respectful and positive attitude can set the tone of the negotiation, leading to more collaborative and cooperative tactics over those that encourage competitiveness or contention. Without the foundation of trust, many negotiations may fall into emotionally charged or tense discussions, hindering future relationships. When both sides feel heard, and cared for and can trust the other party, they are more likely to compromise and find feasible solutions to satisfy each side's interests.

2. Ask Good Questions

Asking questions and using active listening to hear and understand the other party's responses is crucial to finding common ground in a negotiation. The best way to learn from the other party about their concerns or interests is simply to ask them. Asking detailed questions allows either party to clarify and further understand the complexities of the negotiation. When negotiators ask thoughtful questions, they signal a genuine interest in the other party’s perspective.

In asking specific questions to aid in a negotiation, negotiators should aim to find the other party's main interests, priorities, and motivations. After learning the main focuses of the other party, it is much easier to identify areas of potential overlap for solutions or a new way to collaborate for a resolution. Effective negotiators will adapt to alleviate risks or uncertainties in their discussions; asking questions can serve as a tool for clarifying and confirming information already discussed to determine final details or conditions of agreements.

3. Find Shared Goals

When either party has competing interests, identifying a zone of possible agreement is daunting. However, to agree, it is crucial to identify and discuss shared objectives to provide a foundation for collaboration. By focusing on these shared goals, negotiators can steer the conversation toward solutions that benefit both sides. A shift towards mutually beneficial solutions creates the environment necessary to find common ground.

Establishing shared goals fosters collaboration and trust in negotiation settings, enabling parties to discuss and debate individual topics in a more comfortable setting. Additionally, this collaborative mentality allows each party to pause for a moment and consider how they may fulfill the other party's concerns while still satisfying their own.

4. Keep Emotions Under Control

Even in tense or heated discussions, negotiators must manage their emotions. When emotions run high, parties may become defensive or combative in discussion, making it seem difficult to find common ground. By staying calm and composed, negotiators can continue the focus on the areas of discussion to foster a more collaborative and solution-focused environment.

If the opposing party seems to become emotional or upset, collaborative negotiators will practice empathy. In doing so, they may suggest a short recess or change the discussion to a different topic. Sometimes, the best way to find common ground can be by taking a break to reassess and understand the situation.

5. Know When to Walk Away

While the hope in negotiations is to agree, there are many situations in which it may not be possible to find common ground. To recognize these situations, negotiators should come prepared when entering negotiations with set prices or circumstances that are minimally acceptable. Furthermore, negotiators should consider all possible outcomes and alternatives to the negotiation to best strategize their argument and what agreements they may accept.

Finding common ground in negotiations can be challenging. Especially in situations where emotions may drive decision-making and stakes for success seem high, negotiators must work to find common ground. Through building a trusting relationship, and asking thoughtful questions, negotiators can work to understand the other party's position and motivation. Once the other party's reasoning is better understood, negotiators can work to find shared goals, even if each party may have different intentions. After identifying shared goals, negotiators should work to carry out the negotiation while practicing empathy and controlling emotions. By fostering a collaborative atmosphere and prioritizing mutual understanding, negotiators are better equipped to achieve successful outcomes even in high-stakes or emotionally charged situations. In practicing these strategies, negotiators can work to find common ground and areas for mutually beneficial solutions.

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